30% of adults use Facebook for Local Toronto News
“The proportions who get news, combined with the total reach of a site, show how many U.S. adults are learning about events and issues through each social networking site. Facebook is by far the largest social networking site among U.S. adults, and with half of its users getting news there, is also the largest among U.S. adults when it comes to getting news. As discussed in an earlier report, roughly two-thirds (64%) of U.S. adults use the site, and half of those users get news there—amounting to 30% of the general population. YouTube has the next greatest reach in terms of general usage, at 51% of U.S. adults. Thus, even though only a fifth of its users get news there, that amounts to 10% of the adult population, which puts it on par with Twitter. Twitter reaches just 16% of U.S. adults, but half (8% of U.S. adults) use it for news. reddit is a news destination for nearly two-thirds of its users (62%). But since just 3% of the U.S. population uses reddit, that translates to 2% of the population that gets news there.”
64% of U.S. adults use Facebook as the largest social networking
Our information is coming from different places. We are on our smart phones checking Facebook.
Smartphone Users Check Facebook 14 Times a Day
That’s just one of the surprising revelations in a research report by IDC released Wednesday. The study tapped 7,446 iPhone and Android users in the U.S. between 18 and 44 — representative of the 50% of the population that uses smartphones — and asked them questions about their phone usage across one week in March.
Depending on your perspective, many of the results are either depressing or confirm what you knew all along. For example, it seems that 79% of smartphone users reach for their devices within 15 minutes of waking up. A clear majority — 62% — don’t even wait 15 minutes, and grab their phones immediately. (Among 18-24 year olds, the numbers rise to 89% and 74%.)
Given that the survey was sponsored by Facebook, most of the questions focus on the social network. Which is, it seems, only the third most popular app on your smartphone, after email and the browser. Still, 70% of smartphone users are frequent Facebook visitors, with more than half of them checking it every day.
Peak Facebook time is during the evening, just before bed. But any time’s good: on average, we visit the Facebook app or the site 13.8 times during the day, for two minutes and 22 seconds each time. Our average total daily mobile time on the site — and remember, this is just via our smartphones — is half an hour.
That’s roughly a fifth of all the time we spend communicating; it’s only slightly less time than we spend texting. On weekends, we check Facebook more than we text.
Any place seems to be good to check Facebook, too. Some 46% of us check it when we’re shopping or running errands; 48% use it at the gym. Even preparing a meal gives 47% of us no respite from the social network. (Well, what else are you going to do while you’re waiting for the microwave to ping?)
Perhaps the most unpardonable sin: 50% of smartphone users admit to checking Facebook while at a movie. We hope they mean only during the ads.